Mountain Grit

PRE-ORDER W27

Want to make sure that you get your hands on gear that's actually built to be beaten? The Pre-order Store is your direct line to the workshop floor.

 VISIT PRE-ORDER STORE
Round Closed

100% Community Owned

Our investment round is officially closed. Mountain Grit is no longer a vision. It is a community-backed reality. Together, we reached our goal, and now the real work begins.

The Founding Owners

The Backbone of Mountain Grit

We aren't owned by a boardroom. We’re owned by the people on this wall: individuals and companies who stepped up to provide the foundation for honest, durable gear.

Explore the Founders Wall

Built By Us.
Owned By You.

Most gear companies are built only for the bottom line. We're building for something more. A new kind of company founded on the belief that long-term success comes from prioritizing community and purpose, not just the next quarterly report.

Shop the Collection

Community-Owned

You're not just a customer, you're a stakeholder. We are built on shared values and a commitment to our communities. Our ownership structure makes this alternative possible.

Marketing That Gives Back

Our marketing budget doesn't go to fancy ads. It goes right back into the heart of our communities, fixing playgrounds, supporting young entrepreneurs, and strengthening the places we call home. #PayItForward

Uncompromising Quality

We hate selling junk. Period. You work hard for your money and deserve gear that works as hard as you do. Our commitment is to create durable, reliable products built to last.

A Healthy Ecosystem

We see our business as a cycle. When we build great products and reinvest in our communities, everyone wins. It's a simple, sustainable model where success is shared.

The Founding Crew

We’ve been building technical gear together for a long time. The core team has already scaled a global brand from the ground up, learning exactly what it takes to deliver equipment that performs in the harshest conditions. Mountain Grit is our next chapter: a return to our roots, focused on building honest gear for the community that raised us.

Tomas Åberg

Tomas, The Visionary

A true entrepreneur with deep roots in the sledding community. Tomas has a rare, hands-on understanding of what it takes to build a brand from the ground up.

Alex Bågling

Alex, The Product Brain

Translates real-world experience into gear that’s tough, reliable, and built for the realities of the backcountry.

Marianne Åberg

Marianne, The Backbone

The operational core that ensures everything runs smoothly, from administration to logistics.

Tori Billings

Tori, The Community Builder

Excels at turning shared passion into real growth and fostering the connections that make our brand more than just gear.

O

Community

The fifth member of our core crew. As a co-owner, you are the foundation we build on.

Start Repping
Mountain Grit Today.

In the meantime, we’ve made these adhesive woven badges. They’re perfect for covering up old logos on your current kit or adding some character to your sled. Consider it a little bridge until the first drop is ready.

Tell us where to send them below and we'll get a pack heading your way.

GET FREE BADGE PACK

Honest. Durable. Purpose-built.

We will start where we come from: the backcountry. Building gear for the demanding rider who values reliability over hype. From there, we expand to where our lifestyle leads: authentic workwear for real jobs, and durable essentials for the moments in between.

Beads, Bubbles, and the 5-Minute Refresh: The Truth About Staying Dry

Beads, Bubbles, and the 5-Minute Refresh: The Truth About Staying Dry

|Alex Bågling
There is something deeply satisfying about watching water bead up and roll off a brand-new jacket. It’s like having a personal force field. You feel invincible. You feel... dry. But...