Workwear

When we're not on the sled, we're working. Fixing the house, wrenching in the garage, helping a neighbor. We, and basically everyone we know, live in some kind of workwear. So for us, this isn't a new market to “capture”; it's about making honest, durable clothes for the people we see every day.

Clothes that can take a beating and are comfortable enough to wear from sunup to sundown.

Honest, Durable, Functional

Our workwear line will be built on one simple value: respect for hard work. This isn't "work-style" clothing. It's functional, tough-as-nails gear designed for real-world use. We're bringing our expertise from building technical, high-performance outerwear into the workwear space. 

Our focus will be on:

• Durable Pants: Hard-wearing and reinforced utility pants that are built to last, with pockets for the tools you actually carry.

• Tough Outerwear: Durable jackets, vests, and bibs that can handle sawdust, grease, and cold mornings.

The Short Q&A

• Who are you making this for? We're making it for ourselves and our community: the self-made entrepreneurs, the carpenters, the mechanics, the ranchers, and the everyday person who needs gear that won't let them down.

• Why workwear? Because it's authentic to us. We would never make something we don't personally use and understand. We live in this gear, and we know what it takes to make it right.