Stories

Founders First: The First Trucker Batch is Heading Out
Founders First: The First Trucker Batch is Heading Out
The floor is covered in boxes, the tape guns are running hot, and we couldn’t be happier about it. Today is a big day at Mountain Grit. We officially started... Read more...
Tools, Mechanics, and the Land: How We Name Our Gear
Tools, Mechanics, and the Land: How We Name Our Gear
When we sat down to name the first pieces in our lineup, we didn't look at a thesaurus or hire a fancy naming agency. We looked at the shop floor,... Read more...
Three Worlds: Why We’re Building an Ecosystem, Not Just a Catalog
Three Worlds: Why We’re Building an Ecosystem, Not Just a Catalog
Most brands want to put you in a box. They see you as a "snowmobile rider" on Saturday, a "construction worker" on Monday, and a "customer" at the local diner... Read more...
The fancy Mountain Grit presentation!
The fancy Mountain Grit presentation!
View this post on Instagram A post shared by Tomas Berntsson (@tomas_berntsson)   Read more...