Interested in carrying Mountain Grit?
We are currently establishing our global dealer network. If you want to bring gear built for the backcountry and the community to your local shop, let’s get the conversation started.
Become a DealerTired Of Soulless Brands?
Let's Build Our Own.
Most gear companies are built only for the bottom line. We're building for something more. A new kind of company founded on the belief that long-term success comes from prioritizing community and purpose, not just the next quarterly report.
INVESTCommunity-Owned
You're not just a customer, you're a stakeholder. It’s a chance to back a new kind of company, built on shared values and a commitment to our communities. Your investment makes this alternative possible.
Marketing That Gives Back
Our marketing budget doesn't go to fancy ads. It goes right back into the heart of our communities—fixing playgrounds, supporting young entrepreneurs, and strengthening the places we call home. #PayItForward
Uncompromising Quality
We hate selling junk. Period. You work hard for your money and deserve gear that works as hard as you do. Our commitment is to create durable, reliable products built to last.
A Healthy Ecosystem
We see our business as a cycle. When we build great products and reinvest in our communities, everyone wins. It's a simple, sustainable model where success is shared.
The Founding Crew
This isn't our first rodeo. We're the original core from TOBE Outerwear—founded by Tomas, with Alex and Marianne there from the early days. Having built a global brand, we learned what it takes to make great gear, and what gets lost when big-money investors step in. We've left to start a new chapter, one that's free from outside interests and true to our original vision: building honest, purpose-driven gear for the community that raised us.
Tomas, The Visionary
A true entrepreneur with deep roots in the sledding community. Tomas has a rare, hands-on understanding of what it takes to build a brand from the ground up, turning vision into a reality that resonates with riders.
Alex, The Product Brain
With a hands-on approach to design, born from a life lived in the rural north. He translates real-world experience into gear that’s tough, reliable, and built for the realities of both the backcountry and the daily grind.
Marianne, The Backbone
Marianne brings structure and order to the vision. With a background in finance and a love for organization, she's the operational core that ensures everything runs smoothly, from administration to logistics.
Tori, The Community Builder
A natural problem-solver with deep roots in the outdoor industry and our community, excelling at turning shared passion into real growth and fostering the connections that make our brand more than just gear.
?
And You?
This isn't a closed club. As a co-owner, you are the foundation we build on. This spot represents your stake in a new direction for purpose-built apparel.
Got Questions?
Schedule a 15-minute meeting with Tomas if you have questions about Mountain Grit, our gear, or becoming an investor.
Book a call with TomasStart Repping
Mountain Grit Today.
We know you're itching to get your hands on some proper Mountain Grit gear. Believe us, so are we. But since we refuse to sell junk, we need a little more time in the kitchen (and the backcountry) to get the recipe just right. So, let us cook for a bit longer.
In the meantime, we’ve made these adhesive woven badges. They’re perfect for covering up old logos on your current kit or adding some character to your sled. Consider it a little bridge until the first drop is ready.
Tell us where to send them below and we'll get a pack heading your way.
GET FREE BADGE PACKHonest. Durable. Purpose-built.
We will start where we come from: the backcountry. Building gear for the demanding rider who values reliability over hype. From there, we expand to where our lifestyle leads: authentic workwear for real jobs, and durable essentials for the moments in between.