Tired Of Soulless Brands?
Let's Build Our Own.
Most gear companies are built only for the bottom line. We're building for something more. A new kind of company founded on the belief that long-term success comes from prioritizing community and purpose, not just the next quarterly report.
Reserve SharesCommunity-Owned
You're not just a customer, you're a stakeholder. It’s a chance to back a new kind of company, built on shared values and a commitment to our communities. Your investment makes this alternative possible.
Marketing That Gives Back
Our marketing budget doesn't go to fancy ads. It goes right back into the heart of our communities—fixing playgrounds, supporting young entrepreneurs, and strengthening the places we call home. #PayItForward
Uncompromising Quality
We hate selling junk. Period. You work hard for your money and deserve gear that works as hard as you do. Our commitment is to create durable, reliable products built to last.
A Healthy Ecosystem
We see our business as a cycle. When we build great products and reinvest in our communities, everyone wins. It's a simple, sustainable model where success is shared.
The Founding Crew
This isn't our first rodeo. We're the original core from TOBE Outerwear—founded by Tomas, with Alex and Marianne there from the early days. Having built a global brand, we learned what it takes to make great gear, and what gets lost when big-money investors step in. We've left to start a new chapter, one that's free from outside interests and true to our original vision: building honest, purpose-driven gear for the community that raised us.
Tomas, The Visionary
A true entrepreneur with deep roots in the sledding community. Tomas has a rare, hands-on understanding of what it takes to build a brand from the ground up, turning vision into a reality that resonates with riders.
Alex, The Product Brain
With a hands-on approach to design, born from a life lived in the rural north. He translates real-world experience into gear that’s tough, reliable, and built for the realities of both the backcountry and the daily grind.
Marianne, The Backbone
Marianne brings structure and order to the vision. With a background in finance and a love for organization, she's the operational core that ensures everything runs smoothly, from administration to logistics.
Tori, The Community Builder
A natural problem-solver with deep roots in the outdoor industry and our community, excelling at turning shared passion into real growth and fostering the connections that make our brand more than just gear.
?
And You?
This isn't a closed club. As a co-owner, you are the foundation we build on. This spot represents your stake in a new direction for purpose-built apparel.
Honest. Durable. Purpose-built.
We will start where we come from: the backcountry. Building gear for the demanding rider who values reliability over hype. From there, we expand to where our lifestyle leads: authentic workwear for real jobs, and durable essentials for the moments in between.
The Next Chapter Begins Soon.
Follow our journey and learn how to become a founding co-owner of Mountain Grit.
The company is seeking “indications of interest” pursuant to regulation cf under the Securities Act of 1933. This process allows companies to determine whether there may be interest in an eventual offering of its securities. The company is not under any obligation to make an offering under regulation cf. it may choose to make an offering to some, but not all, of the people who indicate an interest in investing, and that offering might not be made under regulation cf.
If the company does go ahead with an offering, no offer to buy the securities can be accepted and no part of the purchase price can be received until it has filed an offering statement with the securities and exchange commission (SEC) and only then accepted through the intermediary’s platform. The information in that offering statement will be more complete than the information the company is providing now, and could differ in important ways. you must read the documents filed with the sec before investing.
No money or other consideration is being solicited with the indications of interest, and if sent in response, will not be accepted. Indications of interest involve no obligation or commitment of any kind on any party.